Google is being fined USD 2.8 billion for hindering competition in the EU after a 2017 decision has been upheld on appeal by the general court of the European Union.
The fine is one of the largest corporate fines in history and the case dates back over 15 years, in which the European Commission has been accusing Google of using its search results to give preferential treatment to its comparison shopping service over those of competitors.
Over time, other comparison services such as Expedia and Yelp joined the complaint. They had also attempted to compete with Google, only to see their websites suddenly relegated to the bottom of the search results by the dominant search algorithm.
Big tech regulation will not just threaten Google's business model.
Amazon, Apple and Facebook are also currently under investigation and may further strengthen government commissions to regulate these large platforms.
Interested in reading more about the Antitrust case? See the Official Website of the European Union and its complete press release and factsheet.