Google has recently announced that it is expanding Google Shopping listings for free globally.
In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section.
Google recently announced “that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them..”
Opening up this feature to all merchants will enhance Google's offering around ecommerce and will help also grow the usage of the product with consumers.
💡 Ecommerce marketers should expect a completely new layer to search engine optimisation efforts with the additional complexity of an organic shopping feed.