Shopify is one of the leading ecommerce platforms that is making it easier than ever before to sell, ship, and manage your products online, without the need for a tech team to manage the backend - giving brands with quality products or concept ideas the ability to get online and start selling with minimal barriers to entry. 

With many successful brands now using Shopify, there is a great deal that can be learned from them. Including what core tools and technologies they're using.

Let's look at some in more detail.


Allbirds is an ethical shoe brand with a bright spark online, with creative guided by their huge focus on digital analytics and testing. Allbirds have adopted A/B testing tools like Iterable, Hotjar and are using Gladly to improve customer communications and user experience.


MVMT is a Los Angeles-based watch company that sells quartz watches that are sold based on style rather than complexity or cost, as well as sunglasses and accessories. Using tools like Lucky Orange, MVMT are using user data and session recording to optimise their website and understand their customers. MVMT are also using a platform called Dynamic Yield which is an omnichannel personalisation platform.

Fashion Nova

Fashion Nova is an American fast fashion retailer headquartered in Los Angeles, California. Fashion Nova uses a platform called Heap to understand their users, make data-driven decisions, and craft delightful digital experiences.

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