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April 3, 2020
The 4 Stage Approach Nike is Pursuing to Navigate & Grow Through the COVID-19 Crisis
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19.
April 3, 2020
NIKE, Q3 2020 Results Conference Call March 24, 2020 5:00 PM ET
Insight into Nike's strategy and performance as transcribed from their Q3 2020 Results Conference Call on March 24th
March 27, 2020
COVID-19 Analysis: Global Messaging Accelerates. At-Home-Fitness Segment Grows
Facebook recently shared its own data, noting that total messaging on its platform was up by more than 50% over last month.
March 20, 2020
COVID-19 Analysis: Increasing Internet Usage, Disrupting Ecommerce & Reshaping Entertainment Sector
We are observing significant changes to the media, entertainment and ecommerce sectors. Primarily driven by increases in internet traffic...
March 13, 2020
Gallantway Analysis into COVID-19. The Impact on Digital and Online Commerce
We have provided two hypothetical scenarios on the impact of COVID-19 on digital and online commerce in general. The severity, slow down and
February 23, 2020
Case Study: How Canva grew into Australia’s Billion Dollar Unicorn
Since its inception Canva has grown to more than 15 active monthly million users in 179 countries and a team of more than 150 people...
February 23, 2020
Mobile Attribution Platforms: What Are They and Why You Need One for Your App
With mobile attribution platforms, you can not only learn how users come to your app, but you can map the way they interact with your app...
February 23, 2020
5 Best Landing Page Testing Tools
Landing pages are a powerful tool for marketers. They are effectively the step between you and your leads...
February 23, 2020
Mixpanel: What It Is, What it Does, and How it Can Help
Mixpanel is a product and user behavioural analytics platform. It facilitates better user experiences, by allowing web and mobile apps...
February 23, 2020
An Introduction to Google Firebase
Launched in 2011, and acquired by Google in 2014, Google Firebase is a mobile and web application development platform.
February 23, 2020
The Tools That Every Ecommerce Marketer Needs
With the introduction of platforms like Shopify, BigCommerce, and more, the path into e-commerce entrepreneurship has never been more...
February 23, 2020
An Introduction to Customer Data Platforms & Segment
With a single view of the customer, you can target the right customer with the right message at the right time...
December 24, 2019
Understanding Biases & Creating Better Outcomes
We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased...
December 24, 2019
Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
to find the best examples of growth marketing, we need to look beyond individual acquisition quick wins. We need to look at...
December 20, 2019
Use These 9 Tools to Analyse on Your Competitors’ Ads, Traffic, Keywords, and More
Use these nine tools to find out where your competitors get their traffic, what keywords they’re targeting...
December 18, 2019
Use These Tips and Tools to Build High-Converting Landing Pages
There’s an old saying that applies as much to your website as it does to meeting new people for the first time...
December 18, 2019
Case Study: How Allbirds Acquire & Convert New Customers Online
These are Allbirds. The unassuming sneaker made out of the finest New Zealand Merino Wool that has won over the feet of millions worldwide.
December 18, 2019
Born on the Internet: We Analysed 4 of Australia’s Direct-to-Consumer Brands Growth Strategies
A new generation of disruptive brands are shaking up retail in a massive way...