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August 7, 2020
Instagram Reels Launches Globally
Reels allows users to create videos set to audio which can be shared in Feed, through Stories, Close Friends or via DMs.
July 31, 2020
Google Shoploop: An Entertaining New Way to Shop Online
With short, entertaining and shoppable videos, Shoploop is a mobile video shopping app that combines social, video in one location
July 31, 2020
Marketers Experiment with TV Ads in Console Games
TV ads are finding their way into console videogames as part of an experiment to reach younger audiences who are watching less TV.
July 27, 2020
Instagram Is Testing A ‘Personal Fundraiser' Feature
Instagram has announced a new tool for personal fundraisers.
July 27, 2020
How Retailers Can Turn Their Stores Into Fulfilment Centers
With online grocery ordering and home delivery gaining traction during the Coronavirus pandemic, the trend towards retailers using Micro-ful
July 24, 2020
Subscription Models Gone Mad & How You Can Launch Your Own
BMW launches a subscription model test for heated seats & we explore how brands can get started launching their own
July 24, 2020
Live Commerce Continues to Grow as More Brands Incorporate it into Their Digital Strategy
With consumers increasingly buying online, big brands are now starting to experiment with live-streaming (also known as Live Commerce).
July 13, 2020
The California Consumer Privacy Act (CCPA): What it Means for Advertisers
The California Consumer Privacy Act is a data privacy law that regulates how businesses all over the world handle data from CA residents
July 13, 2020
Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million
Lululemon has announced the company will acquire MIRROR, a leading in-home fitness company
June 23, 2020
Case Study: The Technology, Strategy & Growth Process Behind Princess Polly
From humble beginnings, Princess Polly has grown into a leading and 100% independently-owned retailer with global reach
June 12, 2020
Pet Supplies Company Chewy Sees Strong Growth from Subscriptions
US-based online pet supplies retailer Chewy exceeds $1 billion for the first time on subscription purchases
June 12, 2020
Analysis: 4 New Shopping Trends Revealed in Post-lockdown China
Analysis from Chinese ecommerce giant JD.com has provided us with insight into post-COVID consumer trends and behaviour.
June 5, 2020
Good News for Ecommerce: Snapchat Rolls Out Dynamic Ads Globally
This week popular messaging app Snapchat announced the global rollout of its new advertising product, Dynamic Ads.
May 29, 2020
TikTok’s Parent ByteDance saw $3 Billion in profit on $17+ Billion in Revenue Last Year
TikTok’s parent company ByteDance generated more than $3 billion in profit on over $17 billion in revenue during 2019 according to Bloomberg
May 29, 2020
Google Discovery Ads Now Available Globally & Reaches 2.9 Billion Users
Google Discovery ads, introduced at Google Marketing Live in May 2019, have been rolled out to all advertisers globally.
May 28, 2020
Case Study: How Brooklinen Acquires Customers & Grows Profitably Online
In this case study, we take a deeper look into Brooklinen’s impressive growth story and how the brand acquires and converts their customers
May 22, 2020
Facebook Announces Shops: The Future of SMB Ecommerce?
Facebook announces Shops. A new way to browse and buy products directly from a business’s Facebook page or Instagram profile.
May 21, 2020
Live Commerce Has the Power to Reshape Ecommerce
The combination of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend which is seeing significant growth...
May 15, 2020
Shipping Company Maersk Expects Container Shipping Volumes to Fall Up to 25%
Maersk transports almost 1 in 5 containers worldwide, shipping everything from clothing to components for trains and washing machines.
May 15, 2020
Buy Online and Pick Up In-Store Sees 200% Growth Year on Year
Research found consumers choosing buy-online-pick-up-in-store (BOPIS) orders was up +200% year on year
May 8, 2020
Shopify Inc. has Become Canada’s Largest Public Company
Shopify became Canada's most valuable company as its stock hit new highs on Wednesday after the group announced its latest results.
May 1, 2020
Domino's Pizza Doesn't Pull Back on Advertising
As the coronavirus forces countless businesses to cut back on advertising, Domino’s Pizza is maintaining their advertising investment.
May 1, 2020
The Ecommerce Loungewear & Sleepwear Category is Booming
From data analysis of over 16,000 retailers, loungewear was the most the popular ‘lockdown clothing’ category, seeing a 433% jump in demand
April 24, 2020
Netflix Adds 15M Subscribers but Faces Challenges Ahead with Paused Production
Netflix has added 15 million subscribers in the first quarter of 2020 and is one of a few companies that are benefitting from the global...
April 24, 2020
Google Makes Shopping Listings Free for Merchants
Google has announced that beginning next week in the US, search results on the Google Shopping tab will consist primarily of free listings.
April 17, 2020
Google Sees 18M+ Scam Emails Related to COVID-19 Last Week
Last week, Google says it saw more than 18 million daily malware and phishing emails related to COVID-19 scams.
April 17, 2020
GoPro Changes Sales Strategy to Direct-to-Consumer
GoPro, the action camera manufacturer is shifting the company’s sales operation to market its cameras direct to consumers.
April 10, 2020
Disney Plus Surpasses 50 million Subscribers but Has Different Goals to Netflix
Disney Plus has surpassed 50 million subscribers, an increase of more than 22 million since the last time Disney disclosed numbers...
April 10, 2020
Mobile App Spending Forecast to Double by 2024, Impact of COVID-19 Expected to be Minimal
Global consumer spending in mobile apps and games during 2020 will suffer only marginally as the result of reduced purchasing power...
April 3, 2020
The 4 Stage Approach Nike is Pursuing to Navigate & Grow Through the COVID-19 Crisis
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19.
April 3, 2020
NIKE, Q3 2020 Results Conference Call March 24, 2020 5:00 PM ET
Insight into Nike's strategy and performance as transcribed from their Q3 2020 Results Conference Call on March 24th
March 27, 2020
COVID-19 Analysis: Global Messaging Accelerates. At-Home-Fitness Segment Grows
Facebook recently shared its own data, noting that total messaging on its platform was up by more than 50% over last month.
March 20, 2020
COVID-19 Analysis: Increasing Internet Usage, Disrupting Ecommerce & Reshaping Entertainment Sector
We are observing significant changes to the media, entertainment and ecommerce sectors. Primarily driven by increases in internet traffic...
March 13, 2020
Gallantway Analysis into COVID-19. The Impact on Digital and Online Commerce
We have provided two hypothetical scenarios on the impact of COVID-19 on digital and online commerce in general. The severity, slow down and
February 23, 2020
Case Study: How Canva grew into Australia’s Billion Dollar Unicorn
Since its inception Canva has grown to more than 15 active monthly million users in 179 countries and a team of more than 150 people...
February 23, 2020
The Tech Behind the Biggest Brands Using Shopify
With many successful brands now using Shopify, there is a great deal that can be learned from them.
February 23, 2020
Mobile Attribution Platforms: What Are They and Why You Need One for Your App
With mobile attribution platforms, you can not only learn how users come to your app, but you can map the way they interact with your app...
February 23, 2020
5 Best Landing Page Testing Tools
Landing pages are a powerful tool for marketers. They are effectively the step between you and your leads...
February 23, 2020
Mixpanel: What It Is, What it Does, and How it Can Help
Mixpanel is a product and user behavioural analytics platform. It facilitates better user experiences, by allowing web and mobile apps...
February 23, 2020
An Introduction to Google Firebase
Launched in 2011, and acquired by Google in 2014, Google Firebase is a mobile and web application development platform.
February 23, 2020
The Tools That Every Ecommerce Marketer Needs
With the introduction of platforms like Shopify, BigCommerce, and more, the path into e-commerce entrepreneurship has never been more...
February 23, 2020
An Introduction to Customer Data Platforms & Segment
With a single view of the customer, you can target the right customer with the right message at the right time...
December 24, 2019
Using SEM For Market Testing
Do you have a product or service and need users fast? Maybe you are testing to see how you can best enter a new market?
December 24, 2019
Understanding Biases & Creating Better Outcomes
We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased...
December 24, 2019
Thinking Like Elon Musk: Applying First Principles to Digital Marketing
The way that we normally think about the world is through analogy. We do this by comparing our ideas to what we already know.
December 24, 2019
Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
to find the best examples of growth marketing, we need to look beyond individual acquisition quick wins. We need to look at...
December 20, 2019
Use These 9 Tools to Analyse on Your Competitors’ Ads, Traffic, Keywords, and More
Use these nine tools to find out where your competitors get their traffic, what keywords they’re targeting...
December 20, 2019
Successful Financial Services Digital Marketing
In Australia’s noisy marketplace of retail banks, superannuation providers and credit unions all developing similar content
December 18, 2019
Use These Tips and Tools to Build High-Converting Landing Pages
There’s an old saying that applies as much to your website as it does to meeting new people for the first time...
December 18, 2019
Case Study: How Allbirds Acquire & Convert New Customers Online
These are Allbirds. The unassuming sneaker made out of the finest New Zealand Merino Wool that has won over the feet of millions worldwide.
December 18, 2019
Born on the Internet: We Analysed 4 of Australia’s Direct-to-Consumer Brands Growth Strategies
A new generation of disruptive brands are shaking up retail in a massive way...