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November 16, 2021
E.U. Court Dismisses Google’s Appeal of $2.8 Billion Antitrust Fine
Google is being fined USD 2.8 billion for hindering competition in the EU after a 2017 decision has been upheld on appeal by the court
October 25, 2021
Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data
Facebook has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center
October 14, 2021
Supply Chains, Shipping, Containers and Semiconductors
Global shipping and supply chains are in a mess and you might struggle to get your new mobile phone for Christmas.
September 27, 2021
TikTok Overtakes Facebook as The World's Most Downloaded App
A global survey of downloads shows TikTok has reached the top of the list of social media providers
September 27, 2021
Facebook Outlines Impacts of Apple's Data Tracking Update
According to Facebook, the platform could be underreporting iOS conversions by 15%
September 6, 2021
IKEA Makes Moves on the Resale Market
IKEA U.S. announced the launch of the Buy Back & Resell service.
August 9, 2021
How DTC Furniture Brand Outer is Using Neighbourhood Showrooms to Fuel Growth
Neighbourhood showrooms could be the future of selling higher AOV products.
July 21, 2021
Global Automotive Category Moving to Embrace Ecommerce Transactions
Investors are beginning to bet big that the last major category of consumer spending is finally going to go digital and have raised nearly $
July 21, 2021
Pinterest: Gen Z & Male Audiences up 40%
2020 saw the fastest growth coming from two emerging audiences: Gen Z and men. Both audiences were up 40% in 2020
July 12, 2021
1/3 of The Internet Listens to Podcasts Each Month
31% of internet users have listened to a podcast in the past month, according to research across 20 markets
July 12, 2021
Instagram: Video is Our Future
Adam Mosseri, director of Instagram, has announced that the platform is getting ready to pivot and take a turn towards short videos.
July 2, 2021
A $77b Used Apparel Market Is On Its Way & Nike is Out in Front
Second-hand apparel sales has been embraced by younger consumers and is now becoming hard to ignore for retailers.
June 23, 2021
Shopify Launches POS System in Australia
Shopify Launches POS System in Australia
June 23, 2021
Snaps New AR Spectacles Could be a Glimpse Into the Future
Snap has made a new pair of augmented-reality (AR) glasses called Spectacles.
June 21, 2021
Crocs Isn't Slowing Down
Shoemaker Crocs Had a Strong 2020 and Isn't Slowing Down
May 31, 2021
Pinterest Now Sees More Than 5 Billion Searches per Month
There are now more than 5 billion searches on Pinterest every month
May 31, 2021
Instagram Adds New 'Drops' Product Showcase to Help Boost Product Discovery
Instagram has launched a new product showcase option called 'Drops'.
May 3, 2021
Amazon is Testing a New Way for Brands to Email Their Customers
Amazon is testing a new feature for sellers that will let them contact customers by email to notify them of new products or sales.
April 19, 2021
Spotify Passes Apple in Podcast Downloads
Spotify's Play for Digital Audio Seems to be Paying Off as It Passes Apple in Monthly Downloads
April 6, 2021
How Nike is Using Data & Direct to Consumer to Grow Revenue and Margin
Since 2011, Nike has grown direct-to-consumer (DTC) sales from 16% to to 35% of Nike Brand revenue.
April 6, 2021
Learn: Third Party Cookies & Federated Learning of Cohorts
A global push for data privacy continues to grow as governments and companies take steps to improve privacy for users.
March 22, 2021
Adidas Aims for Direct to Consumer to be 50% of Sales by 2025
Adidas has revealed a series of goals during its annual Investor Day.
February 22, 2021
Ecommerce in China Will See More Than 50% of Retail Sales in 2021
China is forecast to see 52.1% of retail sales made online, up from 44.8% in 2020.
February 15, 2021
In Just over 12 Months Target Built a Billion-dollar Activewear Brand
Early in January 2020 Target launched its own line of workout clothes and exercise equipment called All in Motion.
February 15, 2021
TikTok Scales Up Ecommerce & Live-Commerce Offering
TikTok Scales Up Ecommerce Offering & Looks to Bring Live Commerce to the West
February 11, 2021
Analysis: How Allbirds, Dollar Shave Club & Other Ecommerce Brands Grow Without Spending More on Ads
How Allbirds, Dollar Shave Club & Other Ecommerce Brands Grow Without Spending More on Ads
February 10, 2021
Australian Financial Review: Gallantway Feature
The coronavirus pandemic has accelerated many trends that were already under way in the economy.
February 1, 2021
Delivery Services Could be Amazon’s Next Billion-Dollar Business As The Company Expands Capacity
Ecommerce continues to grow and Amazon’s need for rapid and reliable logistics is also growing to meet demand
February 1, 2021
YouTube's 2021 Priorities: Creator Growth, Education, Commerce & Regulation
YouTube is a big business with big ambitions and big challenges ahead.
January 25, 2021
Emerging Category Comfort Fashion is Big Business
Brands are benefiting from accelerated consumer demand for at home comfort. UGG, Crocs, and Birkenstock are showing strong growth
January 18, 2021
China’s Luxury Market Continues to Grow
China’s Luxury Market Continues to Grow
January 11, 2021
YouTube star MrBeast Just Launched a 300-Location Burger Business in One Day
For those who’ve somehow not heard of Jimmy Donaldson, this 22-year-old YouTube superstar is something truly special.
January 11, 2021
Facebook & IOS 14 Updates
In June 2020, Apple announced a new iOS 14 AppTrackingTransparency framework, requiring mobile apps to show a discouraging prompt.
January 7, 2021
2021 Ecommerce Forecast & Trends
2021 Ecommerce Trends & Forecasts
November 30, 2020
Black Friday Global Highlights [Live Map]
Black Friday Global Highlights (Shopify Data)
November 23, 2020
YouTube Launches Audio Ads
YouTube is introducing Audio Ads. Audio Ads is an audio-first ad format designed to connect brands with audiences.
November 16, 2020
New York Times Hits 7M Subscribers
For the first time, the New York Times has brought in more revenue from online readers than from its print subscribers.
November 16, 2020
US Streetwear Fashion Label Supreme Has Been Acquired for $2.1 Billion
Lifestyle brand Supreme has agreed to be sold to Timberland owner VF Corporation for $2.1 Billion.
November 9, 2020
What's New for Google Analytics 4
The latest iteration of Google’s web analytics platform, Google Analytics 4, is now available
November 5, 2020
TikTok Moves into Ecommerce with Shopify Partnership
Shopify has announced a partnership with TikTok that will allow its more than one million online retailers to advertise their products
October 30, 2020
The Great Ad Freeze: Facebook Ads is Broken & It Could Be Due to Political Advertising
Over the last 10 days, a significant number of reports of suspended Facebook Ad accounts has emerged from around the world.
October 29, 2020
Ecommerce to Stress Shipping Value Chains Over Christmas
The growth in online orders will put stress on supply chains and shipping partners on a scale the industry has never seen before.
October 12, 2020
House Democrats say Facebook, Amazon, Alphabet, Apple Enjoy ‘Monopoly Power’
After a 16-month investigation into Apple, Amazon, Facebook & Google, the House Judiciary has released their findings
October 6, 2020
Google Shopping is Now Free Globally
Google has recently announced that it is expanding Google Shopping listings for free globally.
September 28, 2020
Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images
It has been confirmed via a few sources that the rule for Facebook Ad images being no more than 20% text is being removed.
September 28, 2020
Guitar Manufacturer Fender on Track for Record Year as Industry See's Turnaround
Guitar sales now soaring on the back of demand from young and often female consumers.
September 21, 2020
Amazon Launches Luxury Stores
Amazon has announced the launch of Luxury Stores, a new shopping experience for luxury fashion and beauty brands
September 21, 2020
Latest Study Establishes Return on Ad Spend of Podcast Ads
Podcast campaigns deliver an average return on ad spend of $2.42, according to a study that covered over 530 campaigns
September 16, 2020
Gymshark vs Echt: What Ecommerce Brands Can Learn From These Fitness & Clothing Brands
This week we explore fitness and clothing brands Gymshark and Echt. Watch the episode to learn what you can take from these ecommerce giants
September 16, 2020
Santa is Coming Early but Will It Be Enough for Retailers?
Retailers are facing the prospect of a Christmas like no other and many are making plans for a marketing strategy shakeup
August 13, 2020
Adore Beauty: Ecommerce Marketing Analysis of the $100m Beauty Online Retailer
This week we explore 3rd party retail and take a look at online retailer Adore Beauty
August 7, 2020
Instagram Reels Launches Globally
Reels allows users to create videos set to audio which can be shared in Feed, through Stories, Close Friends or via DMs.
July 31, 2020
Google Shoploop: An Entertaining New Way to Shop Online
With short, entertaining and shoppable videos, Shoploop is a mobile video shopping app that combines social, video in one location
July 31, 2020
Marketers Experiment with TV Ads in Console Games
TV ads are finding their way into console videogames as part of an experiment to reach younger audiences who are watching less TV.
July 27, 2020
Instagram Is Testing A ‘Personal Fundraiser' Feature
Instagram has announced a new tool for personal fundraisers.
July 27, 2020
How Retailers Can Turn Their Stores Into Fulfilment Centers
With online grocery ordering and home delivery gaining traction during the Coronavirus pandemic, the trend towards retailers using Micro-ful
July 24, 2020
Subscription Models Gone Mad & How You Can Launch Your Own
BMW launches a subscription model test for heated seats & we explore how brands can get started launching their own
July 24, 2020
Live Commerce Continues to Grow as More Brands Incorporate it into Their Digital Strategy
With consumers increasingly buying online, big brands are now starting to experiment with live-streaming (also known as Live Commerce).
July 13, 2020
The California Consumer Privacy Act (CCPA): What it Means for Advertisers
The California Consumer Privacy Act is a data privacy law that regulates how businesses all over the world handle data from CA residents
July 13, 2020
Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million
Lululemon has announced the company will acquire MIRROR, a leading in-home fitness company
June 23, 2020
Case Study: The Technology, Strategy & Growth Process Behind Princess Polly
From humble beginnings, Princess Polly has grown into a leading and 100% independently-owned retailer with global reach
June 12, 2020
Pet Supplies Company Chewy Sees Strong Growth from Subscriptions
US-based online pet supplies retailer Chewy exceeds $1 billion for the first time on subscription purchases
June 12, 2020
Analysis: 4 New Shopping Trends Revealed in Post-lockdown China
Analysis from Chinese ecommerce giant has provided us with insight into post-COVID consumer trends and behaviour.
June 5, 2020
Good News for Ecommerce: Snapchat Rolls Out Dynamic Ads Globally
This week popular messaging app Snapchat announced the global rollout of its new advertising product, Dynamic Ads.
May 29, 2020
TikTok’s Parent ByteDance saw $3 Billion in profit on $17+ Billion in Revenue Last Year
TikTok’s parent company ByteDance generated more than $3 billion in profit on over $17 billion in revenue during 2019 according to Bloomberg
May 29, 2020
Google Discovery Ads Now Available Globally & Reaches 2.9 Billion Users
Google Discovery ads, introduced at Google Marketing Live in May 2019, have been rolled out to all advertisers globally.
May 28, 2020
Case Study: How Brooklinen Acquires Customers & Grows Profitably Online
In this case study, we take a deeper look into Brooklinen’s impressive growth story and how the brand acquires and converts their customers
May 22, 2020
Facebook Announces Shops: The Future of SMB Ecommerce?
Facebook announces Shops. A new way to browse and buy products directly from a business’s Facebook page or Instagram profile.
May 21, 2020
Live Commerce Has the Power to Reshape Ecommerce
The combination of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend which is seeing significant growth...
May 15, 2020
Shipping Company Maersk Expects Container Shipping Volumes to Fall Up to 25%
Maersk transports almost 1 in 5 containers worldwide, shipping everything from clothing to components for trains and washing machines.
May 15, 2020
Buy Online and Pick Up In-Store Sees 200% Growth Year on Year
Research found consumers choosing buy-online-pick-up-in-store (BOPIS) orders was up +200% year on year
May 8, 2020
Shopify Inc. has Become Canada’s Largest Public Company
Shopify became Canada's most valuable company as its stock hit new highs on Wednesday after the group announced its latest results.
May 1, 2020
Domino's Pizza Doesn't Pull Back on Advertising
As the coronavirus forces countless businesses to cut back on advertising, Domino’s Pizza is maintaining their advertising investment.
May 1, 2020
The Ecommerce Loungewear & Sleepwear Category is Booming
From data analysis of over 16,000 retailers, loungewear was the most the popular ‘lockdown clothing’ category, seeing a 433% jump in demand
April 24, 2020
Netflix Adds 15M Subscribers but Faces Challenges Ahead with Paused Production
Netflix has added 15 million subscribers in the first quarter of 2020 and is one of a few companies that are benefitting from the global...
April 24, 2020
Google Makes Shopping Listings Free for Merchants
Google has announced that beginning next week in the US, search results on the Google Shopping tab will consist primarily of free listings.
April 17, 2020
Google Sees 18M+ Scam Emails Related to COVID-19 Last Week
Last week, Google says it saw more than 18 million daily malware and phishing emails related to COVID-19 scams.
April 17, 2020
GoPro Changes Sales Strategy to Direct-to-Consumer
GoPro, the action camera manufacturer is shifting the company’s sales operation to market its cameras direct to consumers.
April 10, 2020
Disney Plus Surpasses 50 million Subscribers but Has Different Goals to Netflix
Disney Plus has surpassed 50 million subscribers, an increase of more than 22 million since the last time Disney disclosed numbers...
April 10, 2020
Mobile App Spending Forecast to Double by 2024, Impact of COVID-19 Expected to be Minimal
Global consumer spending in mobile apps and games during 2020 will suffer only marginally as the result of reduced purchasing power...
April 3, 2020
The 4 Stage Approach Nike is Pursuing to Navigate & Grow Through the COVID-19 Crisis
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19.
April 3, 2020
NIKE, Q3 2020 Results Conference Call March 24, 2020 5:00 PM ET
Insight into Nike's strategy and performance as transcribed from their Q3 2020 Results Conference Call on March 24th
March 27, 2020
COVID-19 Analysis: Global Messaging Accelerates. At-Home-Fitness Segment Grows
Facebook recently shared its own data, noting that total messaging on its platform was up by more than 50% over last month.
March 20, 2020
COVID-19 Analysis: Increasing Internet Usage, Disrupting Ecommerce & Reshaping Entertainment Sector
We are observing significant changes to the media, entertainment and ecommerce sectors. Primarily driven by increases in internet traffic...
March 13, 2020
Gallantway Analysis into COVID-19. The Impact on Digital and Online Commerce
We have provided two hypothetical scenarios on the impact of COVID-19 on digital and online commerce in general. The severity, slow down and
February 23, 2020
Case Study: How Canva grew into Australia’s Billion Dollar Unicorn
Since its inception Canva has grown to more than 15 active monthly million users in 179 countries and a team of more than 150 people...
February 23, 2020
The Tech Behind the Biggest Brands Using Shopify
With many successful brands now using Shopify, there is a great deal that can be learned from them.
February 23, 2020
Mobile Attribution Platforms: What Are They and Why You Need One for Your App
With mobile attribution platforms, you can not only learn how users come to your app, but you can map the way they interact with your app...
February 23, 2020
5 Best Landing Page Testing Tools
Landing pages are a powerful tool for marketers. They are effectively the step between you and your leads...
February 23, 2020
Mixpanel: What It Is, What it Does, and How it Can Help
Mixpanel is a product and user behavioural analytics platform. It facilitates better user experiences, by allowing web and mobile apps...
February 23, 2020
An Introduction to Google Firebase
Launched in 2011, and acquired by Google in 2014, Google Firebase is a mobile and web application development platform.
February 23, 2020
The Tools That Every Ecommerce Marketer Needs
With the introduction of platforms like Shopify, BigCommerce, and more, the path into e-commerce entrepreneurship has never been more...
February 23, 2020
An Introduction to Customer Data Platforms & Segment
With a single view of the customer, you can target the right customer with the right message at the right time...
December 24, 2019
Using SEM For Market Testing
Do you have a product or service and need users fast? Maybe you are testing to see how you can best enter a new market?
December 24, 2019
Understanding Biases & Creating Better Outcomes
We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased...
December 24, 2019
Thinking Like Elon Musk: Applying First Principles to Digital Marketing
The way that we normally think about the world is through analogy. We do this by comparing our ideas to what we already know.
December 24, 2019
Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
to find the best examples of growth marketing, we need to look beyond individual acquisition quick wins. We need to look at...
December 20, 2019
Use These 9 Tools to Analyse on Your Competitors’ Ads, Traffic, Keywords, and More
Use these nine tools to find out where your competitors get their traffic, what keywords they’re targeting...
December 20, 2019
Successful Financial Services Digital Marketing
In Australia’s noisy marketplace of retail banks, superannuation providers and credit unions all developing similar content
December 18, 2019
Use These Tips and Tools to Build High-Converting Landing Pages
There’s an old saying that applies as much to your website as it does to meeting new people for the first time...