What is Happening?
As part of the IKEA journey towards becoming a circular business by 2030, IKEA U.S. announced the U.S. launch of the Buy Back & Resell service.
IKEA is piloting a limited buy back and resell service in suburban Philadelphia, with the goal of rolling it out to all U.S. stores permanently.
The service will give IKEA members the opportunity to sell back their gently used IKEA furniture in exchange for IKEA store credit.
What Does it Mean?
Second hand sales and thrift stores have long offered home goods and furniture along with apparel, making IKEA's move a logical one in the fast-growing second hand market.
🪑 The idea is also likely to gain the attention of younger consumers, who are increasingly judging companies by their sustainability records.