US Retail sales were down 8.7% in March, the steepest decline ever recorded. While in April, ecommerce enjoyed unprecedented growth.
However, it was the growth in consumers choosing buy-online-pick-up-in-store (BOPIS) orders that was most surprising (+200% year on year).
Over the past week, Adobe, Shopify and PayPal released key data on the health of ecommerce:
For retail, the impact of significant global unemployment makes it difficult to provide a clear outlook for the remainder of 2020.
However, strong online spending is a good signal for merchants and the brands that these customers desire.
According to a survey from the Washington Post and the University of Maryland:
It is therefore likely that as cities and countries open back up that many consumers are likely to prefer online transactions and BOPIS to in-store visits.