Good News for Ecommerce: Snapchat Rolls Out Dynamic Ads Globally

June 5, 2020

What is Happening?


This week popular messaging app Snapchat announced the global rollout of its new advertising product, Dynamic Ads.

Taking a page from Google & Facebook who already offer a similar successful format, Snapchat's Dynamic Ad product now allows advertisers to automatically create ads in real-time, using their existing product catalogue data feed.

Snapchat's Dynamic Ads provide a variety of mobile-ready templates for advertisers to choose from and use interest-based targeting to serve the ads to Snapchat's audience of 229 million daily active users.

๐Ÿ†• Wednesday this week marked the rollout of Product Ads across international markets such as the U.K., Germany, the Middle East and Australia.

What Does it Mean?


Snapchat has been a platform that has often proved challenging for ecommerce brands that have more than a handful of products.

Dynamic Ads will help brands on Snapchat better manage price and stock changes as the data for this ad type will be feed-driven ๐Ÿ‘Œ.

Additionally, the launch of Dynamic Ads has come at a time where many brands are feeling Facebook and Instagram are showing signs of becoming harder to scale, and by offering an alternative platform to reach Gen Z and Millennial audiences Snapchat has created an alternative way for brands to target these users.

Snap noted this week that online sales in April grew to a 10-year high, representing a 23.8% year-over-year increase, according to data from IMRG (Interactive Media in Retail Group).

Snapchat Dynamic Product Ad from Farfetch.com